Cutting Edge Lures

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Matt Flynn
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Cutting Edge Lures

Post by Matt Flynn » Sun Mar 23, 2014 8:08 am

Pure Fishing has acquired substantially all of the assets of the Cutting Edge Lures business, an Australian provider of tropical and freshwater fishing lures marketed under the Rob Gaden brand name.

“We are excited to add Cutting Edge Lures to our offering, as they provide a strong complement to our current product lines,” commented Phillip Coles, Managing Director of Pure Fishing, Australia.

“Cutting Edge Lures’ innovative products and strong design capabilities ... we look forward to working with Robert Gaden to ensure that Pure Fishing stays at the forefront of delivering innovation to anglers in Australia and around the globe.”

Cutting Edge Lures is a provider of hard bodied fishing lures. Products are designed for all predator species catering to tropical and freshwater needs. The company prides itself on innovation and new product development. The company is headquartered in Coffs Harbour, Australia. For more information, please visit
About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire® and Stren®.
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